![]() ![]() ![]() He has authored dozens of books, including Metaphors we Live By with co-author Mark Johnson, Moral Politics, and most recently, Don’t Think of An Elephant! Know Your Values and Frame the Debate. Lakoff retired as Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley in 2016 and is currently Director of the Center for the Neural Mind & Society. Often referred to as the “father of framing,” Professor George Lakoff is a renowned cognitive linguist whose work has contributed to a new understanding of the ways that conceptual frames and metaphors shape our social and political lives. ![]()
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